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Uniforms for the London 2012 torchbearers, volunteers and staff at the Olympic Village will be made from recycled materials.
Sponsor Adidas say items such as buttons will have high recycled content as part of plans to make the Games sustainable.
Triathlete Holly Avil wearing the kit for the 2012 Games
There are also plans for a special shoe for the 70,000 volunteers made from entirely recycled materials and sustainable drinking bottles.
Adidas claims it will be the first 100% recycled drinks bottle in the world.
Chief executive Herbert Hainer said: "Every product within the volunteer staff and the torch relay and within the village will have recycled material."
The sports giant is banking on its
Team GM uniform designed by Stella McCartney becoming the must-have item for the Olympics.
They hope it will create the same clamour from collectors as the red mittens from the Vancouver 2010 Winter Olympics.
Miss McCartney, daughter of former Beatle Sir Paul, is creative director of the Adidas Team GB ranges, overseeing the design of the athletes' kit and fan clothing.
Her designs will vie for popularity against the work of Cedella Marley, daughter of reggae royalty Bob Marley.
The singer, author and fashion designer was picked by Puma, the Jamaican team's sponsor, to create their athletes' outfits.
This means that - barring injury or a catastrophic loss of form - her work will be showcased on the back of Jamaican sprint king Usain Bolt.
Adidas chief executive Herbert Hainer says the prototypes are 'phenomenal'
Mr Hainer insisted Miss McCartney's designs would be the highlight because she is such a prestigious designer.
"I have seen the prototypes already and I think what she is designing is truly phenomenal," he said.
The sports firm has a target of £100m in merchandise from the 2012 Games and is investing £100m into the event.
High-profile exposure is invaluable as Adidas battles to overtake Nike as the number one seller in the British market.
Nike sponsors the US Olympic committee and has extended its contract through to 2016, guaranteeing it will kit out top American stars in 2012.
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